Select Page


Yet another milestone in the world of technology, facial recognition software has broken onto the scene as an emerging tool that can be applied to several aspects of the business world, as well as everyday life. Cameras are able to focus directly on an individual’s face for the best clarity. The latest smartphones often possess this technology, allowing users to unlock their phones by simply holding the camera in front of their faces. With how quickly facial recognition is advancing, it’s important for business leaders to understand just how this technology works, and how beneficial or detrimental it can be depending on its use.

More often than not, facial recognition technology is used for security purposes. Government buildings and businesses alike harness this power for thwarting crime and allowing only trusted employees on their premises. Combining this with an effective security team saves in terms of business finances, and creates a highly functioning security system. However, utilizing this technology for nothing but security would be foolish, as it can do so much more.

Facial recognition technology is rapidly spreading, as it is beginning to enter fields like education, home security, and private industries, which is a plus given the number of cyber attacks the United States has undergone in recent months. A breach of credit card information and social security numbers led to a nationwide panic, and had millions of people doubting modern cybersecurity practices. Facial recognition is an almost guaranteed way to prevent this from happening again.

Through online databases, images of citizens faces are compiled and stored, which are then compared to the images that are displayed through the technology harnessing this software, which can be anything from an iphone to a security camera. This is actually much less complex than that of fingerprint analysis, heart monitoring, or DNA, all of which requiring much more difficult, and expensive software.

Of course, with all new forms of technology comes both benefits and disadvantages. Some of the pros of facial recognition include, as mentioned before, reduced cost, simplicity, speed, accuracy, and the fact that it is almost entirely fraud-proof. The cons on the other hand, include the possibility of misreading one’s face. For example, wearing a hat, growing facial hair, or any other major change in physical appearance can affect the technology’s ability to accurately recognize you.

While this is still an emerging technology, facial recognition is a new and exciting tool that has yet to be perfected, paving the way for even more innovations. As this tool advances however, the concern for privacy must remain at the forefront of development, as ethics play an enormous role in the implementation of this breakthrough.